Fractional Head of Communications — Malta & Europe

The communications partner for B2B leaders navigating a world that won't slow down.

Strategy is shifting. Teams are stretched. The story your business needs to tell has never mattered more — or been harder to get right. I help leadership teams cut through the noise, align internally, and show up powerfully externally. Fractional, senior, and in your corner fast.

Let's talk

20+ Years at the leadership table

The reality right now

Your world is moving faster than your communications can keep up.

Many founders today are experiencing total confusion about strategy and direction. What was the plan six months ago has been overridden by new technology, new competition, or new market conditions. Meanwhile, employees are less experienced and less connected than ever. It is harder than it has ever been to take the reins — and yet the stakes have never been higher.

Your story isn't landing

Externally, your positioning feels unclear. Clients, media, and partners aren't getting it — because you haven't had time to get it right.

Your team isn't aligned

Internally, people are pulling in different directions. Leadership coordination is breaking down and productivity is suffering.

You don't need a full-time hire

You need someone senior who can step in, understand the business fast, and start moving. That's exactly what I do.

What I do

Senior comms, inside and out.

I work across the full communications picture — external positioning and internal alignment. Most consultants do one or the other. I do both, because in fast-moving companies, the two are inseparable.

Fractional Head of Comms

Embedded senior leadership for companies that need a CCO-level mind without a full-time hire. I step in, get up to speed fast, and lead.

Market Entry & Positioning

Launching into a new market or repositioning after a pivot. I build the narrative, the strategy, and the stakeholder plan.

Transformation & Change Comms

Restructures, acquisitions, leadership transitions. I manage the message — internally and externally — so nothing falls apart in the gap.

Crisis & Reputation

When something goes wrong, you need someone who has been here before. I handle reputation challenges with clarity and calm.

Internal Communications

A strong internal comms capability is a competitive advantage. I build it from scratch or fix what's broken — frameworks, channels, leadership voice.

M&A Communications

Mergers and acquisitions live or die on communications. I manage the complexity — across teams, cultures, and timelines.

What leaders say

In their own words.

Natasha stepped in as interim Head of Communications at a critical moment — we were managing a high-profile M&A while simultaneously repositioning the company. She brought clarity and momentum to both. We moved faster and with more confidence because she was there.

Jeremy Pons, CCO — Trustly

We were in hypergrowth during one of the most chaotic periods any tech company could face. Natasha brought structure and calm to our internal communications and employer branding — she didn't just design the framework, she worked alongside the team to make it real. She understood what we needed before we could fully articulate it, and delivered with consistency and care.

Serena Amante, Chief HR Officer

— Quote coming soon

Andre Borges, Head of Marketing & HR — Clever Advertising

— Quote coming soon

Robin Reed, iGaming Investor

About

I've been in the room when it matters.

I'm Natasha Gowans — a senior communications consultant based in Malta with over 20 years of experience working at the leadership level in some of the world's most demanding organisations.

I built LinkedIn's EMEA internal communications function from scratch. I ran comms for a NASDAQ-listed iGaming company. I've advised leadership teams through M&A, crisis, transformation, and high-growth scale-up at Barclays, Accenture, Thomson Reuters, and beyond.

I work fractionally — which means you get a Head of Communications-level mind without the full-time overhead. I'm used to stepping in quickly, working directly with founders and C-suites, and getting things moving without hand-holding.

Based in Malta. Working across Europe.

Get in touch

Let's talk about what you're dealing with.

No pitch decks. No discovery forms. Just a straight conversation about your communications challenge and whether I'm the right person to help.

natasha.gowans@gmail.com

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